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Oliver Buchannon
Jasmine Titmuss
Can World Cup Fever Really Create Long-Term MLS Fans

Can World Cup Fever Really Create Long-Term MLS Fans

I break down MLS’s World Cup marketing, the premier leagues £450 million South America & Caribbean deal, and how women’s football has quietly become the sharpest growth asset in sport.

BYJasmine Titmuss

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Feb 20, 2026

Gong Hei Fat Choy: Inside the Hong Kong Jockey Club, Happy Valley Nights and the Business of Sport

Gong Hei Fat Choy: Inside the Hong Kong Jockey Club, Happy Valley Nights and the Business of Sport

From Wednesday racing at Happy Valley to billions poured back into Hong Kong’s community, I unpack why the Hong Kong Jockey Club is one of the most powerful institutions in global sport.

BYJasmine Titmuss

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Feb 17, 2026

Inside AFC Wimbledon: How Robbie Earle’s Multinational Bid is Stress Testing Fan Ownership

Inside AFC Wimbledon: How Robbie Earle’s Multinational Bid is Stress Testing Fan Ownership

Former captain Robbie Earle is fronting a multinational bid for a stake in the game’s most famous fan built club, raising hard questions about control, capital and what ownership should look like in modern football.

BYJasmine Titmuss

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Feb 16, 2026

SailGP’s First Training Hub Is A Serious Sports Asset

SailGP’s First Training Hub Is A Serious Sports Asset

Training time, shared infrastructure and real career pathways: the quiet structural shift that could redefine SailGP’s growth.

BYJasmine Titmuss

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Feb 13, 2026

Under the Big Top: LIVE! Matters and Why Live Sport Still Matters

Under the Big Top: LIVE! Matters and Why Live Sport Still Matters

From a circus tent on the harbour to discussing AI, infrastructure, branding and some post‐event networking, one day in Hong Kong made the future of live sport feel very real again.

BYJasmine Titmuss

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Feb 12, 2026

The Business of Milano Cortina 2026: Billions, Broadcast Battles and the Future of the Winter Olympics

The Business of Milano Cortina 2026: Billions, Broadcast Battles and the Future of the Winter Olympics

From European broadcasters and Italian sponsors to North American hockey and new Olympic sports, Milano Cortina shows how the Winter Games are trying to reinvent themselves for a global audience.

BYJasmine Titmuss

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Feb 11, 2026

How Kuala Lumpur Turned One Weekend Into a Sports Asset

How Kuala Lumpur Turned One Weekend Into a Sports Asset

Cricket tours, a booming junior rugby festival and MotoGP’s shiny new launch event reveal Malaysia’s investment for sports tourism and growth.

BYJasmine Titmuss

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Feb 10, 2026

Why the NFL Stood Firm on Bad Bunny And What It Means for the Sports Business

Why the NFL Stood Firm on Bad Bunny And What It Means for the Sports Business

A historic Grammy win, a 39 million fan opportunity, and the growing intersection of sport and music.

BYJasmine Titmuss

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Feb 5, 2026

The NFL just became a shareholder. That changes everything

The NFL just became a shareholder. That changes everything

Why the NFL Buying 10% of ESPN Matters More Than the $3 Billion Deal

BYJasmine Titmuss

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Feb 3, 2026

Inside the $1.3 Billion Rajasthan Royals Deal: How A Cricket Franchise Is Actually Valued

Inside the $1.3 Billion Rajasthan Royals Deal: How A Cricket Franchise Is Actually Valued

The DCF formulas, comparable transactions, and terminal value assumptions that explain why a mid-tier IPL team just attracted institutional capital.

BYJasmine Titmuss

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Jan 29, 2026

Divine Destiny Meets Billion-Dollar Business: Super Bowl LX

Divine Destiny Meets Billion-Dollar Business: Super Bowl LX

How a papal streak, a Patriots → Seahawks revenge game, $8k tickets and $8 million in ads turned the NFL’s showpiece into the ultimate sports asset.

BYJasmine Titmuss

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Jan 27, 2026

CVC Saddles Up: Inside the $300M Equine Deal

CVC Saddles Up: Inside the $300M Equine Deal

Why a ‘niche’ U.S. equine network ticks every box in CVC’s roll‐up, technology and media‐rights strategy.

BYJasmine Titmuss

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Jan 26, 2026

The Theatre of Dreams: Why Manchester United’s Drama Deal Is the Future of Sports

The Theatre of Dreams: Why Manchester United’s Drama Deal Is the Future of Sports

When a prestige TV drama generates nearly as much revenue as live broadcast rights, every sports franchise will want in. Here’s the business case, and who should play Sir Alex Ferguson.

BYJasmine Titmuss

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Jan 23, 2026

Deals, Expansions and Exit Valuations: Inside This Week’s Global Sports Money Shift

Deals, Expansions and Exit Valuations: Inside This Week’s Global Sports Money Shift

Microsoft and Nubank fuel Mercedes and F1, Toronto Tempo and NBA Europe reshape basketball’s map, Sporting KC sets an MLS benchmark, Selkirk and the European T20 Premier League attract PE, while regulators and Deloitte’s women’s rankings show how fragile and uneven the new money really is.

BYJasmine Titmuss

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Jan 22, 2026

Ferrari x Whoop: The F1 Sponsorship Deal Redefining Human Performance

Ferrari x Whoop: The F1 Sponsorship Deal Redefining Human Performance

Inside the sponsorship that turns a health tracker into core race-team infrastructure, and why it matters for F1’s commercial future.

BYJasmine Titmuss

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Jan 20, 2026

Patient Capital Wins: Inside the NBA Europe Franchise Auction

Patient Capital Wins: Inside the NBA Europe Franchise Auction

A masterclass in why sovereign wealth funds outbid everyone and what it means for long-term investing.

BYJasmine Titmuss

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Jan 19, 2026

Main Street’s Collapse: The TV Disaster Forcing MLB’s New Media Era

Main Street’s Collapse: The TV Disaster Forcing MLB’s New Media Era

How a post‐bankruptcy broadcaster still lost $200 million, and what it means for media rights, valuations and investors.

BYJasmine Titmuss

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Jan 16, 2026

Nike’s First Pickleball Bet: How Anna Leigh Waters, Ares Management and a $10M Paddle Deal Are Repricing an Entire Sport

Nike’s First Pickleball Bet: How Anna Leigh Waters, Ares Management and a $10M Paddle Deal Are Repricing an Entire Sport

Nike has gone head‐to‐toe with Anna Leigh Waters, Ares has put its name on Pickleball Slam, and 20‐million‐plus US players are turning pickleball into a serious asset class rather than a rec‐centre fad.

BYJasmine Titmuss

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Jan 14, 2026

LIV Golf’s $5 Billion Bet: Inside the New TNT, Sky and Viaplay Era

LIV Golf’s $5 Billion Bet: Inside the New TNT, Sky and Viaplay Era

How sovereign capital, 72‐hole reform and European media deals are reshaping LIV’s franchise economics and long‐term valuation story

BYJasmine Titmuss

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Jan 13, 2026

Inside the WNBA CBA Impasse: Status Quo, Growth and the Gap to the NBA

Inside the WNBA CBA Impasse: Status Quo, Growth and the Gap to the NBA

The WNBA and its players’ union have blown past the CBA deadline and slipped into a status‐quo holding pattern, even as attendance, media money and sponsor interest surge. This edition unpacks why talks have stalled, how big the gap to the NBA still is, and what a genuinely fair ‘catch‐up’ deal could look like for investors and players alike.

BYJasmine Titmuss

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Jan 9, 2026

Cadillac’s F1 Entry: Built Like a Business, Not Just a Team

Cadillac’s F1 Entry: Built Like a Business, Not Just a Team

How industrial AI, cost‐cap discipline and a carefully priced sponsor ladder are shaping Cadillac’s debut in Formula One

BYJasmine Titmuss

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Jan 8, 2026

Manchester United: Record Revenue, Mid‐Table Stock

Manchester United: Record Revenue, Mid‐Table Stock

Inside Lindsell Train’s exit, Ariel’s big bet, and why MANU’s balance sheet still scares the market

BYJasmine Titmuss

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Jan 7, 2026

Why the Australian Open Just Became the Most Player‐Friendly Grand Slam in Tennis

Why the Australian Open Just Became the Most Player‐Friendly Grand Slam in Tennis

Inside Tennis Australia’s A$111.5m prize money surge, Nine’s mega‐rights deal, and how much of the new media cash is really reaching players.

BYJasmine Titmuss

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Jan 6, 2026

Billie Jean King Is Quietly Building One of the Most Powerful Portfolios in Women’s Sport

Billie Jean King Is Quietly Building One of the Most Powerful Portfolios in Women’s Sport

From the Dodgers and Angel City to Unrivaled and Trailblazer, Billie Jean King now runs a mini sports investment office that sits right in the slipstream of the women’s sports boom heading into 2026.

BYJasmine Titmuss

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Jan 5, 2026

When the Ball Hangs in the Air: ISL’s Season on a Knife-Edge

When the Ball Hangs in the Air: ISL’s Season on a Knife-Edge

Indian football’s top tier is juggling vanished promoters, nervous clubs, and unforgiving AFC rules, with the entire league structure hanging in mid‐air.

BYJasmine Titmuss

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Jan 2, 2026

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