LIV’s Big Money Pivot: How $5 Billion Bet and New European TV Deals Are Rewriting Golf’s Future
LIV Golf’s new TNT Sports, Sky Deutschland and Viaplay deals look less like a simple rights refresh and more like the next phase of a high‑burn, long‑horizon sports investment play, using premium distribution and a 72‑hole format to turn multi‑billion‑dollar capital into a sustainable, franchise‑driven media business
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