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Pope Streaks, $8K Tickets and $8 Million Ads: Inside the Business of Super Bowl LX
A papal quirk, a revenge storyline and a billion‑dollar balance sheet all collide at Super Bowl LX. This year’s Patriots → Seahawks rematch draws attention to media rights, $8,000 tickets, $8 million ad spots and a Bad Bunny–fronted halftime show. These elements have turned the NFL’s showpiece into the world’s most powerful sports asset, while simultaneously testing how far you can push prices, suites and celebrity culture, but really it’s based on one thing and one thing only, 60 minutes (4 hours) of football.
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