Inside the 2026 IPL Mini‐Auction from The Ashes

From the Adelaide Oval to Abu Dhabi: What Cameron Green’s record deal and a new salary cap reveal about cricket’s shifting power balance

How WNBA Stars Are Rewriting the Business of Basketball

Inside Fanatics and Boardroom’s New York immersion, the looming CBA salary jump, and why today’s WNBA players are being built as founders, investors and media CEOs.

CVC’s $14B Sports Power Play: How Private Credit Is Rewiring Who Really Owns Global Sport

Inside Global Sport Group’s Multibillion-Dollar Refinancing. From Six Nations and WTA to LaLiga and Ligue 1. Why Wall Street’s New Money Is Chasing Long-Term Sports Cash Flows

Mercedes‐Benz Bets Up to USD 50M a Year on the WTA to Turbo‐Charge Prize Money, Sponsorship and the Business of Women’s Tennis

Inside the tour’s largest‐ever sponsorship deal, how WTA Ventures landed a global premier partner, and why this partnership could reset valuations across the wider women’s sports investment landscape.

When a USD 3B Sports Rights Deal Stops Adding Up

Inside the World Cup rights deal squeezing margins, making boards panic, and reshaping cricket’s next media money cycle.

From Fairy Tale to Financial Asset: How Wrexham Became PE’s New Football Play

Ryan Reynolds and Rob McElhenney’s Hollywood miracle enters its institutional era as Apollo Sports Capital joins the story, and redefines what a football club can be worth.

China’s New Basketball Playbook: Opening the Court to Global Investment

GASC’s long‐term plan welcomes high‐quality international partners as China targets Olympic qualification and stronger youth pathways in basketball.

Turning Big Bash League Franchises into a Billion-Dollar Asset Class

Cricket Australia’s proposed stake sales, capital allocation plan and the governance tug‐of‐war shaping the next era of Australian cricket.”

UK Budget Pushes Player Earnings into 45% Tax Firings Line from 2027

Why a cross‐sport image‐rights crackdown aimed at ‘sportspersons and other public‐facing individuals’ could hit Premier League salary bills, contracts and club tax planning the hardest.

SailGP’s First Chinese Backer

What Hongqi’s SailGP Partnership Tells Us About Chinese Brands in Premium Sport

Pakistan Super League Overhauls Franchise Fees With Rupee Shift

As Lahore, Quetta, and Peshawar ink 10-year contracts under new PKR terms, Pakistan Super League faces seismic changes in team valuations and investor landscape ahead of ambitious league expansion.

KBO and Shinhan Bank Seal Korea’s Biggest-Ever Sports Sponsorship

Historic 10-Year Title Extension Delivers 20 Years of Partnership, Powers Baseball’s Fan Growth, Branding, and Strategic Investment Across Korea

Real Madrid Embraces Investment Without Losing Control

Football’s most storied club invites minority investors while protecting its member legacy and billion-dollar brand value.

The Premier League Just Turned Squad Spending Into a Credit Line

Why the new 85% cap, 30% “allowance” and UEFA’s 70% ceiling will reshape transfer budgets, wage inflation and how investors value English clubs

MLB Strikes New 3-Year Media Rights Agreement With ESPN, NBC and, for the First Time, Netflix

A transformative broadcast pact lifts MLB’s exposure with ESPN, NBC and Netflix, marking the streaming giant’s first entry into live baseball. As the league bets on multi-platform reach and evolving fan habits, the three-year, USD 150 million deal signals a new era for event-driven sports entertainment.

Celsius to Transition from Ferrari to Aston Martin

Celsius swaps from Ferrari to Aston Martin for the upcoming 2026 season in a landmark F1 sponsorship move

How Investors and Partnerships Move the Sports Industry Forward

Major deals, stadium innovation, and franchise resets headline a week of strategic shifts across global sports teams and partners.

Fast Track The Sports Business

From Macau’s roaring Grand Prix and casino-fuelled sponsorship playbook to billion-dollar F1 valuations, AI-enhanced broadcast giants, women’s leagues rewriting the commercial script, and the boldest M&A shaking up franchises and markets worldwide.

Sixes Fever Sweeps Hong Kong, Tennis Breaks Barriers and F1 Animates

Hong Kong Sixes packs the house, WTA rewrites the rules with a $15M final, F1 locks in Disney for global reach, and tech stocks shake up the Sports Edge Index.

A Home Run Week for Sports Investing

MLB’s billion-dollar World Series, historic rewards for women’s cricket, blockbuster sponsorships, and key media moves. Dive into the deals, trends, and stories reshaping the global business of sport and the top-performing assets across the Sports Edge Index.

Women’s Sport: The Next Alternative Asset Class

By the end of 2025, women’s elite sport is projected to surpass $2.35 billion in global annual revenue, a 25% increase YoY, and more than 240% growth since 2022.

When Big Tech Buys Track Time and Private Capital Buys the Playbook

Momentum & Risks, Betting Surges, Mega Investments, and New Leaders in the Arena

The Round Up

Money in Motion: Billion-Dollar Buyouts, Streaming Disruption & The Women’s Sports Wave

The Round Up

Assets, Earnings Surprises & Franchise Shifts

The Warm Up

Revenue Races, Franchise Shakeups, & Sponsorship Shifts: Disney’s NFL Deal, Red Bull’s Profit Surge, Visa’s Pivot, and MLB Playoff Drama

The Round Up

Stars, Scandals and Salary Caps: The Clippers Caught Out

The Editorial

Stadium Megadeals, Streaming Wars, Apollo’s $5B Sports Power Play, DraftKings’ First Profits and Adidas Ditches Germany for Liverpool

The Round Up