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Photo: LIVE! Matters Hong Kong (Branded, 2026)

I spent yesterday afternoon in a circus tent on the Central harbourfront, using LIVE! Matters as both a learning and networking opportunity for everything I care about in live sport. Surrounded by venue operators, brands, agents and rights holders, it was one of those rare days where you can sit back, listen and quietly test your own assumptions about where events in this city are heading. Today’s piece pulls together the ideas, side comments and post‑panel conversations that really stuck with me, and how they might shape the way we all think about building and selling live sport in Hong Kong and across Asia.

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