In partnership with
The Story: A $3.6 Billion Wearable Steps onto F1’s Biggest Stage
Wearable tech company Whoop has made its first move into motorsport, striking a multi-year global partnership with Scuderia Ferrari HP from the 2026 season. As someone who wears Whoop and believes in what it’s building, this tie-up with Scuderia Ferrari HP is one of the most strategically interesting F1 deals of the 2026 reset.
Whoop becomes Ferrari’s Official Health and Fitness Wearable Partner and a formal Team Partner, with branding on the SF‑26, driver suits and team kit, and devices deployed across the entire organisation.
This isn’t a “logo on the car” sponsorship. Ferrari’s medical staff will work directly with Whoop’s performance science team, led by Dr Kristen Holmes, to build a human optimisation programme for drivers, pit crew and travelling staff, using continuous data on sleep, strain, recovery and stress.
In Partnership With Wallstreet Prep:
Earn Your Certificate in Private Equity on Your Schedule
The Wharton Online + Wall Street Prep Private Equity Certificate Program delivers the practical skills and industry insight to help you stand out, whether you’re breaking into PE or advancing within your firm.
Learn from Wharton faculty and industry leaders from Carlyle, Blackstone, Thoma Bravo, and more
Study on your schedule with a flexible online format
Join a lifelong network with in-person events and 5,000+ graduates
Earn a certificate from a top business school
Enroll today and save $300 with code SAVE300.
Program begins February 9.