Archive | Sports Edge Insight

SailGP’s First Chinese Backer

What Hongqi’s SailGP Partnership Tells Us About Chinese Brands in Premium Sport

Pakistan Super League Overhauls Franchise Fees With Rupee Shift

As Lahore, Quetta, and Peshawar ink 10-year contracts under new PKR terms, Pakistan Super League faces seismic changes in team valuations and investor landscape ahead of ambitious league expansion.

How Investors and Partnerships Move the Sports Industry Forward

Major deals, stadium innovation, and franchise resets headline a week of strategic shifts across global sports teams and partners.

KBO and Shinhan Bank Seal Korea’s Biggest-Ever Sports Sponsorship

Historic 10-Year Title Extension Delivers 20 Years of Partnership, Powers Baseball’s Fan Growth, Branding, and Strategic Investment Across Korea

Real Madrid Embraces Investment Without Losing Control

Football’s most storied club invites minority investors while protecting its member legacy and billion-dollar brand value.

The Premier League Just Turned Squad Spending Into a Credit Line

Why the new 85% cap, 30% “allowance” and UEFA’s 70% ceiling will reshape transfer budgets, wage inflation and how investors value English clubs

MLB Strikes New 3-Year Media Rights Agreement With ESPN, NBC and, for the First Time, Netflix

A transformative broadcast pact lifts MLB’s exposure with ESPN, NBC and Netflix, marking the streaming giant’s first entry into live baseball. As the league bets on multi-platform reach and evolving fan habits, the three-year, USD 150 million deal signals a new era for event-driven sports entertainment.

Celsius to Transition from Ferrari to Aston Martin

Celsius swaps from Ferrari to Aston Martin for the upcoming 2026 season in a landmark F1 sponsorship move

Fast Track The Sports Business

From Macau’s roaring Grand Prix and casino-fuelled sponsorship playbook to billion-dollar F1 valuations, AI-enhanced broadcast giants, women’s leagues rewriting the commercial script, and the boldest M&A shaking up franchises and markets worldwide.

Sixes Fever Sweeps Hong Kong, Tennis Breaks Barriers and F1 Animates

Hong Kong Sixes packs the house, WTA rewrites the rules with a $15M final, F1 locks in Disney for global reach, and tech stocks shake up the Sports Edge Index.

Sports Investment

A Home Run Week for Sports Investing

MLB’s billion-dollar World Series, historic rewards for women’s cricket, blockbuster sponsorships, and key media moves. Dive into the deals, trends, and stories reshaping the global business of sport and the top-performing assets across the Sports Edge Index.

Women’s Sport: The Next Alternative Asset Class

By the end of 2025, women’s elite sport is projected to surpass $2.35 billion in global annual revenue, a 25% increase YoY, and more than 240% growth since 2022.