In partnership with
Breaking Point or Bargain?
Cricket’s most valuable media deal is starting to look like its most painful. JioStar’s USD 3 billion commitment to the ICC was supposed to cement its dominance in global cricket, but instead it has become a test case in how far rights inflation can stretch a balance sheet.
With exit rumours swirling, renegotiation noise growing, and the next rights cycle already forecast to drop by 30%, this is the deal the entire sports media industry is watching.
In Partnership With Livelong Media:
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