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China Opens Door For Global Investment as New Basketball Gameplan Targets Olympic Return
China has just signalled that basketball is back on the national priority list, with a clear invitation for high‑quality foreign investment in the sport. In a new circular on “further promoting reform and development of basketball,” the General Administration of Sport of China (GASC) sets out a long‑term roadmap that links elite performance, youth development, professional league reform and inbound investment.
The circular was issued shortly after the NBA confirmed a multi‑year agreement to return to the China market via pre‑season games in Macao, following a six‑year hiatus.
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