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Jasmine Titmuss
Jasmine Titmuss
Asia Money Watch: Nine Out of Ten Isn't Bad, Unless You're Real Madrid

Asia Money Watch: Nine Out of Ten Isn't Bad, Unless You're Real Madrid

Real Madrid's match was missing from both of La Liga's main routes into China this weekend. Plus kabaddi has no TV deal, Melbourne pays out A$10.2m and Puma jumps with a new Chinese owner.

BY Jasmine Titmuss

/

Nov 3, 2026

Played It, Priced It: The IPL Had 29 Times More to Spend Than the WPL

Played It, Priced It: The IPL Had 29 Times More to Spend Than the WPL

India's WPL topped up its squads on Wednesday with US$860,000 between five teams. Last December, one men's IPL team bid 3x that for a single Australian all-rounder.

BY Jasmine Titmuss

/

Oct 29, 2026

Who's Overpaying: Valencia Are 19th. Someone Just Valued Them at €1.25bn.

Who's Overpaying: Valencia Are 19th. Someone Just Valued Them at €1.25bn.

US billionaires just bought 42% of Valencia, 19th in LaLiga, at a €1.25bn valuation. Smart stadium bet or overpaying? Our verdict.

BY Jasmine Titmuss

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Oct 28, 2026

Asia Money Watch: What Is a Contract Worth When the Owner Changes?

Asia Money Watch: What Is a Contract Worth When the Owner Changes?

JioStar takes Abu Dhabi T10, FanCode's deal ends early, India gets a $21bn price tag and an Abu Dhabi esports company buys bitcoin miners.

BY Jasmine Titmuss

/

Oct 27, 2026

The Round Up: NFL Funds, Nike in Mumbai and Pickleball at Kai Tak

The Round Up: NFL Funds, Nike in Mumbai and Pickleball at Kai Tak

The NFL hands 32 Equity a growth partner, Nike signs Mumbai Indians, Peacock swings to profit and pickleball's richest Asian event comes to Kai Tak.

BY Jasmine Titmuss

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Oct 23, 2026

Sports Edge Analysis: Why New Zealand Cricket Walked Away From America

Sports Edge Analysis: Why New Zealand Cricket Walked Away From America

A preliminary NZ$7.3m deficit, a US exit and a forecast surplus that rests on India. We break down the numbers.

BY Jasmine Titmuss

/

Oct 22, 2026

Snapshots: Hong Kong's Cricket Rights Race

Snapshots: Hong Kong's Cricket Rights Race

The ICC opens a 2027 rights sale including Hong Kong, plus Arctos and the Falcons, Adidas, Netflix's ad reset, Cadillac F1 and Wiegman.

BY Jasmine Titmuss

/

Oct 21, 2026

The Warm Up: RedBird Eyes Al-Nassr

The Warm Up: RedBird Eyes Al-Nassr

RedBird is reported to be eyeing 70% of Ronaldo's club, Netflix and Comcast report this week, and we look at the week ahead.

BY Jasmine Titmuss

/

Oct 20, 2026

Weekly Round Up: Netflix's World Cup, The Regulator's £9bn Warning, PARKEN's Sale Review and the Skydance Slide

Weekly Round Up: Netflix's World Cup, The Regulator's £9bn Warning, PARKEN's Sale Review and the Skydance Slide

The regulator says 94% of clubs are losing money. Netflix gets its first men's World Cup, PARKEN puts F.C. Copenhagen up for review and Skydance slides 19%.

BY Jasmine Titmuss

/

Oct 16, 2026

Going Beast Mode with ‘Dave the Soccer Guy’

Going Beast Mode with ‘Dave the Soccer Guy’

What happens when a one‐to‐one coach becomes a brand, a business and a lifeline for football pros

BY Jasmine Titmuss

/

Mar 3, 2026

Can World Cup Fever Really Create Long-Term MLS Fans

Can World Cup Fever Really Create Long-Term MLS Fans

I break down MLS’s World Cup marketing, the premier leagues £450 million South America & Caribbean deal, and how women’s football has quietly become the sharpest growth asset in sport.

BY Jasmine Titmuss

/

Feb 20, 2026

Gong Hei Fat Choy: Inside the Hong Kong Jockey Club, Happy Valley Nights and the Business of Sport

Gong Hei Fat Choy: Inside the Hong Kong Jockey Club, Happy Valley Nights and the Business of Sport

From Wednesday racing at Happy Valley to billions poured back into Hong Kong’s community, I unpack why the Hong Kong Jockey Club is one of the most powerful institutions in global sport.

BY Jasmine Titmuss

/

Feb 17, 2026

Inside AFC Wimbledon: How Robbie Earle’s Multinational Bid is Stress Testing Fan Ownership

Inside AFC Wimbledon: How Robbie Earle’s Multinational Bid is Stress Testing Fan Ownership

Former captain Robbie Earle is fronting a multinational bid for a stake in the game’s most famous fan built club, raising hard questions about control, capital and what ownership should look like in modern football.

BY Jasmine Titmuss

/

Feb 16, 2026

SailGP’s First Training Hub Is A Serious Sports Asset

SailGP’s First Training Hub Is A Serious Sports Asset

Training time, shared infrastructure and real career pathways: the quiet structural shift that could redefine SailGP’s growth.

BY Jasmine Titmuss

/

Feb 13, 2026

Under the Big Top: LIVE! Matters and Why Live Sport Still Matters

Under the Big Top: LIVE! Matters and Why Live Sport Still Matters

From a circus tent on the harbour to discussing AI, infrastructure, branding and some post‐event networking, one day in Hong Kong made the future of live sport feel very real again.

BY Jasmine Titmuss

/

Feb 12, 2026

The Business of Milano Cortina 2026: Billions, Broadcast Battles and the Future of the Winter Olympics

The Business of Milano Cortina 2026: Billions, Broadcast Battles and the Future of the Winter Olympics

From European broadcasters and Italian sponsors to North American hockey and new Olympic sports, Milano Cortina shows how the Winter Games are trying to reinvent themselves for a global audience.

BY Jasmine Titmuss

/

Feb 11, 2026

How Kuala Lumpur Turned One Weekend Into a Sports Asset

How Kuala Lumpur Turned One Weekend Into a Sports Asset

Cricket tours, a booming junior rugby festival and MotoGP’s shiny new launch event reveal Malaysia’s investment for sports tourism and growth.

BY Jasmine Titmuss

/

Feb 10, 2026

Why the NFL Stood Firm on Bad Bunny And What It Means for the Sports Business

Why the NFL Stood Firm on Bad Bunny And What It Means for the Sports Business

A historic Grammy win, a 39 million fan opportunity, and the growing intersection of sport and music.

BY Jasmine Titmuss

/

Feb 5, 2026

The NFL just became a shareholder. That changes everything

The NFL just became a shareholder. That changes everything

Why the NFL Buying 10% of ESPN Matters More Than the $3 Billion Deal

BY Jasmine Titmuss

/

Feb 3, 2026

Inside the $1.3 Billion Rajasthan Royals Deal: How A Cricket Franchise Is Actually Valued

Inside the $1.3 Billion Rajasthan Royals Deal: How A Cricket Franchise Is Actually Valued

The DCF formulas, comparable transactions, and terminal value assumptions that explain why a mid-tier IPL team just attracted institutional capital.

BY Jasmine Titmuss

/

Jan 29, 2026

Divine Destiny Meets Billion-Dollar Business: Super Bowl LX

Divine Destiny Meets Billion-Dollar Business: Super Bowl LX

How a papal streak, a Patriots → Seahawks revenge game, $8k tickets and $8 million in ads turned the NFL’s showpiece into the ultimate sports asset.

BY Jasmine Titmuss

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Jan 27, 2026

CVC Saddles Up: Inside the $300M Equine Deal

CVC Saddles Up: Inside the $300M Equine Deal

Why a ‘niche’ U.S. equine network ticks every box in CVC’s roll‐up, technology and media‐rights strategy.

BY Jasmine Titmuss

/

Jan 26, 2026

The Theatre of Dreams: Why Manchester United’s Drama Deal Is the Future of Sports

The Theatre of Dreams: Why Manchester United’s Drama Deal Is the Future of Sports

When a prestige TV drama generates nearly as much revenue as live broadcast rights, every sports franchise will want in. Here’s the business case, and who should play Sir Alex Ferguson.

BY Jasmine Titmuss

/

Jan 23, 2026

Deals, Expansions and Exit Valuations: Inside This Week’s Global Sports Money Shift

Deals, Expansions and Exit Valuations: Inside This Week’s Global Sports Money Shift

Microsoft and Nubank fuel Mercedes and F1, Toronto Tempo and NBA Europe reshape basketball’s map, Sporting KC sets an MLS benchmark, Selkirk and the European T20 Premier League attract PE, while regulators and Deloitte’s women’s rankings show how fragile and uneven the new money really is.

BY Jasmine Titmuss

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Jan 22, 2026

Ferrari x Whoop: The F1 Sponsorship Deal Redefining Human Performance

Ferrari x Whoop: The F1 Sponsorship Deal Redefining Human Performance

Inside the sponsorship that turns a health tracker into core race-team infrastructure, and why it matters for F1’s commercial future.

BY Jasmine Titmuss

/

Jan 20, 2026

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