On 19 October the ICC launched a 2027 media rights sales process for Bangladesh, Afghanistan, Nepal, Singapore, Malaysia and Hong Kong, according to the ICC. The packages cover three men's events, led by the Men's Cricket World Cup 2027 in South Africa, Zimbabwe and Namibia, which the ICC calls its flagship event in each four-year cycle. They also include one women's event, the inaugural Women's Champions Trophy 2027. The release names only one of the three men's events, gives no price or deadline, and says more markets will follow. The hosts are six hours behind Hong Kong, so once the schedule is set, many matches should land in local afternoons and evenings.

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

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Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

NFL owners approved Arctos, a KKR business, as a limited partner in the Atlanta Falcons at their New York meeting on 20 October, the Falcons announced. The approved deal is for 7.5%. Arctos has also committed to buy a further 2.5% later, subject to a separate owner vote, and the deal is expected to close later this month. The team did not disclose a price, but Sports Business Journal reported a $10.6bn valuation. The Falcons are Arctos's fourth NFL team, per Front Office Sports.

Adidas said preliminary Q3 revenue rose 9% to a record €7,252m, or 7% currency neutral, in its release. Gross margin rose 2.5 percentage points to 54.3%. Operating profit climbed 37% to €1,008m, helped by a US tariff refund of around €200m. Adidas now expects 2026 operating profit of around €2.5bn, up from about €2.3bn, after reinvesting around €100m in Q4. Full results are due on 29 October.

Netflix $NFLX ( ▼ 1.66% ) reported Q3 revenue of $12.87bn, almost 12% up year on year and in line with estimates, with earnings of $0.87 a share against $0.82 expected, according to CNBC. Net income rose to $3.66bn from $2.55bn. Netflix now expects 2026 revenue of $51.1bn, at the bottom of its earlier $51bn to $51.4bn range, and cut its 2026 ad revenue forecast to about $2.7bn from roughly $3bn. It guided Q4 revenue to $13.44bn after cutting about 1,000 jobs. Shares fell about 4% in extended trading.

Cadillac F1 announced a multiyear global partnership on 19 October with Houston-based Frontieras North America, which becomes its Official Energy Transformation Partner, Frontieras said. Frontieras uses its patented FASForm process to turn coal and other hydrocarbons into fuels, fertilisers and chemicals. Terms were not disclosed. The deal lands ahead of the United States Grand Prix in Austin on 25 October, Sportcal notes, in Cadillac's first F1 season.

Sarina Wiegman has signed an extension to lead the Lionesses through to the end of Euro 2029, the FA announced on 19 October. Her previous deal ended after the 2027 World Cup in Brazil. Sky Sports describes it as a two-year extension that also covers the 2027 Nations League, a qualifying route for the LA 2028 Olympics. Citing sources, ESPN reports that the package is the largest ever offered to a Lionesses coach. The FA has not disclosed terms.