Logo
Search
HOME
NEWSLETTERS
PODCASTS
SPORTS EDGE INDEX
SIGN IN
SUBSCRIBE
CVC Saddles Up: Inside the $300M Equine Deal

CVC Saddles Up: Inside the $300M Equine Deal

Why a ‘niche’ U.S. equine network ticks every box in CVC’s roll‐up, technology and media‐rights strategy.

The Theatre of Dreams: Why Manchester United’s Drama Deal Is the Future of Sports

The Theatre of Dreams: Why Manchester United’s Drama Deal Is the Future of Sports

When a prestige TV drama generates nearly as much revenue as live broadcast rights, every sports franchise will want in. Here’s the business case, and who should play Sir Alex Ferguson.

Deals, Expansions and Exit Valuations: Inside This Week’s Global Sports Money Shift

Deals, Expansions and Exit Valuations: Inside This Week’s Global Sports Money Shift

Microsoft and Nubank fuel Mercedes and F1, Toronto Tempo and NBA Europe reshape basketball’s map, Sporting KC sets an MLS benchmark, Selkirk and the European T20 Premier League attract PE, while regulators and Deloitte’s women’s rankings show how fragile and uneven the new money really is.

Ferrari x Whoop: The F1 Sponsorship Deal Redefining Human Performance

Ferrari x Whoop: The F1 Sponsorship Deal Redefining Human Performance

Inside the sponsorship that turns a health tracker into core race-team infrastructure, and why it matters for F1’s commercial future.

Patient Capital Wins: Inside the NBA Europe Franchise Auction

Patient Capital Wins: Inside the NBA Europe Franchise Auction

A masterclass in why sovereign wealth funds outbid everyone and what it means for long-term investing.

Main Street’s Collapse: The TV Disaster Forcing MLB’s New Media Era

Main Street’s Collapse: The TV Disaster Forcing MLB’s New Media Era

How a post‐bankruptcy broadcaster still lost $200 million, and what it means for media rights, valuations and investors.

Nike’s First Pickleball Bet: How Anna Leigh Waters, Ares Management and a $10M Paddle Deal Are Repricing an Entire Sport

Nike’s First Pickleball Bet: How Anna Leigh Waters, Ares Management and a $10M Paddle Deal Are Repricing an Entire Sport

Nike has gone head‐to‐toe with Anna Leigh Waters, Ares has put its name on Pickleball Slam, and 20‐million‐plus US players are turning pickleball into a serious asset class rather than a rec‐centre fad.

LIV Golf’s $5 Billion Bet: Inside the New TNT, Sky and Viaplay Era

LIV Golf’s $5 Billion Bet: Inside the New TNT, Sky and Viaplay Era

How sovereign capital, 72‐hole reform and European media deals are reshaping LIV’s franchise economics and long‐term valuation story

Inside the WNBA CBA Impasse: Status Quo, Growth and the Gap to the NBA

Inside the WNBA CBA Impasse: Status Quo, Growth and the Gap to the NBA

The WNBA and its players’ union have blown past the CBA deadline and slipped into a status‐quo holding pattern, even as attendance, media money and sponsor interest surge. This edition unpacks why talks have stalled, how big the gap to the NBA still is, and what a genuinely fair ‘catch‐up’ deal could look like for investors and players alike.

Cadillac’s F1 Entry: Built Like a Business, Not Just a Team

Cadillac’s F1 Entry: Built Like a Business, Not Just a Team

How industrial AI, cost‐cap discipline and a carefully priced sponsor ladder are shaping Cadillac’s debut in Formula One

Manchester United: Record Revenue, Mid‐Table Stock

Manchester United: Record Revenue, Mid‐Table Stock

Inside Lindsell Train’s exit, Ariel’s big bet, and why MANU’s balance sheet still scares the market

Why the Australian Open Just Became the Most Player‐Friendly Grand Slam in Tennis

Why the Australian Open Just Became the Most Player‐Friendly Grand Slam in Tennis

Inside Tennis Australia’s A$111.5m prize money surge, Nine’s mega‐rights deal, and how much of the new media cash is really reaching players.

Billie Jean King Is Quietly Building One of the Most Powerful Portfolios in Women’s Sport

Billie Jean King Is Quietly Building One of the Most Powerful Portfolios in Women’s Sport

From the Dodgers and Angel City to Unrivaled and Trailblazer, Billie Jean King now runs a mini sports investment office that sits right in the slipstream of the women’s sports boom heading into 2026.

When the Ball Hangs in the Air: ISL’s Season on a Knife-Edge

When the Ball Hangs in the Air: ISL’s Season on a Knife-Edge

Indian football’s top tier is juggling vanished promoters, nervous clubs, and unforgiving AFC rules, with the entire league structure hanging in mid‐air.

INEOS’ £2.5 billion Blind Spot: Why Women’s Sport Is Missing From The Portfolio

INEOS’ £2.5 billion Blind Spot: Why Women’s Sport Is Missing From The Portfolio

How one of sport’s biggest spenders can pour billions into men’s teams at Manchester United, Nice and Grenadiers while largely ignoring the fastest‐growing commercial opportunity in global women’s sport.

Inside the 2026 IPL Mini‐Auction from The Ashes

Inside the 2026 IPL Mini‐Auction from The Ashes

From the Adelaide Oval to Abu Dhabi: What Cameron Green’s record deal and a new salary cap reveal about cricket’s shifting power balance

How WNBA Stars Are Rewriting the Business of Basketball

How WNBA Stars Are Rewriting the Business of Basketball

Inside Fanatics and Boardroom’s New York immersion, the looming CBA salary jump, and why today’s WNBA players are being built as founders, investors and media CEOs.

CVC’s $14B Sports Power Play: How Private Credit Is Rewiring Who Really Owns Global Sport

CVC’s $14B Sports Power Play: How Private Credit Is Rewiring Who Really Owns Global Sport

Inside Global Sport Group’s Multibillion-Dollar Refinancing. From Six Nations and WTA to LaLiga and Ligue 1. Why Wall Street’s New Money Is Chasing Long-Term Sports Cash Flows

Mercedes‐Benz Bets Up to USD 50M a Year on the WTA to Turbo‐Charge Prize Money, Sponsorship and the Business of Women’s Tennis

Mercedes‐Benz Bets Up to USD 50M a Year on the WTA to Turbo‐Charge Prize Money, Sponsorship and the Business of Women’s Tennis

Inside the tour’s largest‐ever sponsorship deal, how WTA Ventures landed a global premier partner, and why this partnership could reset valuations across the wider women’s sports investment landscape.

When a USD 3B Sports Rights Deal Stops Adding Up

When a USD 3B Sports Rights Deal Stops Adding Up

Inside the World Cup rights deal squeezing margins, making boards panic, and reshaping cricket’s next media money cycle.

From Fairy Tale to Financial Asset: How Wrexham Became PE’s New Football Play

From Fairy Tale to Financial Asset: How Wrexham Became PE’s New Football Play

Ryan Reynolds and Rob McElhenney’s Hollywood miracle enters its institutional era as Apollo Sports Capital joins the story, and redefines what a football club can be worth.

China’s New Basketball Playbook: Opening the Court to Global Investment

China’s New Basketball Playbook: Opening the Court to Global Investment

GASC’s long‐term plan welcomes high‐quality international partners as China targets Olympic qualification and stronger youth pathways in basketball.

Turning Big Bash League Franchises into a Billion-Dollar Asset Class

Turning Big Bash League Franchises into a Billion-Dollar Asset Class

Cricket Australia’s proposed stake sales, capital allocation plan and the governance tug‐of‐war shaping the next era of Australian cricket.”

UK Budget Pushes Player Earnings into 45% Tax Firings Line from 2027

UK Budget Pushes Player Earnings into 45% Tax Firings Line from 2027

Why a cross‐sport image‐rights crackdown aimed at ‘sportspersons and other public‐facing individuals’ could hit Premier League salary bills, contracts and club tax planning the hardest.

Beyond The Pitch: How Streaming Rights, Women's Sports and Stadium Ecosystems Are Reshaping the Sports P&L

Beyond The Pitch: How Streaming Rights, Women's Sports and Stadium Ecosystems Are Reshaping the Sports P&L

Sports Edge Perspective | November 2025

Load more

Login