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Global expansion, AI and premium venues drive robust growth and fan engagement.

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Q3 2025 earnings showed $377.2 million, beating estimates by 4.9%.

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MSG Entertainment is maintained at neutral by JP Morgan

The Hong Kong Cricket Sixes is fast, loud, and unlike anything cricket traditionalists expected. What started as a local experiment, is now a tournament that has grown into a six-a-side international weekend, combining big hits, big names, and big business.

Birth of the Sixes: 1992 and Early Years
It all began in October 1992. The Kowloon Cricket Club was home for this debut a six-a-side format with elite teams from Pakistan, England, Australia, India, and more. Occasional editions took place at Hong Kong Stadium and, for its 2024 revival, at the Tin Kwong Road Recreational Ground. Created for television, the Sixes was a forerunner of T20, where every player on the fielding side (except for the wicket keeper) is required to bowl one over, every shot could clear the ropes, and matches finished in under an hour.

A Stage for Legends: Biggest Names to Play
Over three decades, Hong Kong Sixes featured an astonishing roll-call: Brian Lara, Shane Warne, Wasim Akram, Shivnarine Chanderpaul, Jonty Rhodes, Stephen Fleming, and more played in both regular squads and “All-Stars” teams, often against emerging talent and local Hong Kong players. The tournament’s prestige made it a must-play for travelling cricket royalty in the 1990s and 2000s.

Money, Sponsorship, and the Commercial Side
Big money quickly followed this high-adrenaline spectacle. Cathay Pacific and Standard Chartered were among the original title sponsors, with total prize pools rising to over HK$1 million in the early 2000s. The Karp Group struck a multi-million dollar five-year deal in the 2010s, while government grants under the Mega Events Fund hit HK$3.5 million in 2011, critical after a rejected HK$10 million request nearly cancelled the event. The recent 2024-2025 events have received direct “M Mark” grants, with commercial hospitality and TV deal revenue further boosting financial health.

Teams, Titles, and Results: The Competitive Side
The tournament consistently attracted top teams, Pakistan, England, South Africa, Australia, India, West Indies, Sri Lanka, and more. Pakistan, South Africa, and England have each won five or six times, with Sri Lanka the 2024 champion and Pakistan repeating this year with a win over Kuwait in the final. Memorable finals include Sri Lanka’s upset against the All Stars (2007), South Africa’s win in the 2017 revival, and a dramatic Sri Lanka-Pakistan decider in 2024. Recent editions expanded to 12 teams, reflecting the event’s scale and inclusivity.

Growth, Change, and the Legacy
The original “backyard party” feel of the Sixes has shifted over time. Now a slick, global festival, it’s broadcast worldwide and draws more than just diehard fans. Innovations like “retire at 50” and all-rounder bowling rules influenced short-format cricket everywhere. Major sponsors, evolving venues, and digital partnerships have powered continued growth, while government and event funding bounced between boom and bust years, with a seven-year hiatus ending in 2024 making each comeback more meaningful.

The Sixes Today
This year, the Hong Kong Sixes remains relevant, drawing both seasoned internationals and emerging homegrown stars such as Babar Hayat and Nizakat Khan. Packed crowds, robust hospitality deals, and big-brand sponsors keep the momentum going, even as funding challenges and changing media habits add pressure. The Sixes stands as both a throwback to cricket’s playground fun and a forward-looking stage for sport, business, and city pride that is uniquely Hong Kong.

The WTA’s Finals in Riyadh offered unmatched prize money of $15 million overall, with $5.2 million for the champion, and a clear message: Saudi Arabia wants to anchor the future of global tennis. Negotiations are progressing to extend the hosting contract beyond 2025, positioning the kingdom as a permanent home for the women’s season finale. Critics remain vocal over human rights standards, but players and officials privately admit the financial scale is impossible to ignore. With the Public Investment Fund now underwriting both men’s and women’s ranking sponsorships and an ATP Masters 1000 event expected by 2028, tennis is fast becoming PIF’s latest mega project following golf, football, and esports into Riyadh’s diversification portfolio.

Monarch Collective’s 38% stake in FC Viktoria Berlin represents a milestone for European women’s football. It’s the first non-German investment in the Frauen-Bundesliga and the largest minority deal recorded. The U.S.-based firm, whose fund has grown from $150 million to $250 million, now spans three NWSL teams and this Berlin project, leveraging transatlantic synergy for brand growth and commercial return. The club’s six female founders envision promotion to the top division, now backed by institutional capital and renewed infrastructure ambitions. The investment coincides with the German Football Association unveiling a €100 million women’s football development plan, signalling that the growth playbook of U.S. women’s sports is starting to replicate in Europe, with German efficiency and American capital combined.

Liga MX’s Globalisation Gamble:

Marc Spiegel’s acquisition of Querétaro FC is a shift in ownership ideology for Mexico’s top league. The deal marks the first instance of foreign majority control in Liga MX, signalling growing international appetite for North America’s most commercially underpriced league. Liga MX expects to double average media income per club to around $40 million annually through centralised rights. With over 45 million Mexican-American fans in the U.S. and 13 World Cup matches due on home soil in 2026, the market potential dwarfs many European incumbents. While a $1.25 billion Apollo Global Management proposal fell through, insiders believe half the league could be foreign-owned within five years, a prelude, perhaps, to a North American Super League connecting Mexico, MLS, and Canada’s CPL under a unified commercial framework.

Juventus’ New Era of Ownership:

Exor, the Agnelli family’s holding company, insists Juventus is not for sale, but their openness to external partnerships marks a shift in tone after cryptocurrency firm Tether bought a stake exceeding 10%. The move added Francesco Garino, Tether’s representative, to the board, who will be Juventus’ first non-Agnelli appointee since 2001 and expanded governance to nine members. With GM Damien Comolli set to become CEO and Exor CFO Guido de Boer joining as director, Juventus is positioning itself for capital flexibility. The question now: does this mark a quiet evolution into modern multi-investor ownership, or the first fracture in a century-old dynasty?

Formula 1 and Disney are launching a global collaboration in 2026, bringing Mickey & Friends to the F1 universe through new content, experiences, and merchandise, all aimed at engaging families and growing F1’s young fanbase. This entertainment-driven push dovetails with F1’s new Apple TV+ broadcast deal, also starting in 2026, signaling a broader media shift. F1 is embracing major entertainment brands and next-gen streaming platforms to expand reach, enhance digital storytelling, and win over audiences beyond traditional motorsport fans.

The ATP is turning to Spotify to tell tennis stories differently. Their new multi-year content partnership will produce original video features starting with a behind-the-scenes documentary on the 2025 ATP Finals, targeting Spotify’s fastest-growing audience: sports viewers, up 250% this year. This alliance places the ATP squarely within a modern content economy where distribution power matters as much as broadcast rights. With previous digital collaborations across Overtime and TikTok, the ATP now sits at the frontier of fan engagement, trading legacy sponsors for storytelling ecosystems designed for mobile screens and younger demographics.

Premier League’s Unequal Empire:

English clubs are dominating the Champions League like never before. Six teams in the top 12 of the group stage, 17 wins from 24 matches, and a total spend north of £3 billion, more than the Bundesliga, La Liga, Serie A, and Ligue 1 combined. Such power stems from financial gravity: €367.7 million average broadcast revenue per club, locked through 2029. Yet, history warns against overconfidence as only three English sides have lifted the trophy in the last 13 seasons. The gulf is undeniable, but knockout football ignores balance sheets. The question that lingers each spring: can capital finally buy consistency in Europe?

Alpine’s Long Bet on Colapinto:

Franco Colapinto’s 2026 contract extension with Alpine is less about results and more about conviction. The 21-year-old Argentine has yet to score a point, but his adaptation and composure have impressed senior figures like Flavio Briatore and team chief Steve Nielson. Alpine insists the decision was “talent-led,” not purely financial, though Mercado Libre’s continued sponsorship of the team remains an influential backdrop. Statistically, Colapinto trails teammate Pierre Gasly’s 20 points, but internal data reportedly shows lap-time deltas narrowing steadily since July. In a sport where rookie contracts are often short-term marketing assets, Alpine’s commitment looks like a deliberate play for long-term continuity and perhaps a hedge against an unpredictable 2026 regulation reset.

The ECB’s latest two-year central contracts mark a subtle shift in English cricket’s planning philosophy. Fourteen players, including Ben Stokes and emerging all-rounder Jacob Bethell received multi-format commitments built around workload balance and franchise calendar realities through 2027. Twelve others secured Test-only one-year deals, aligning high availability with strategic selection. It’s smart sports management at a national level and long-term stability as private leagues expand. With The Hundred, IPL, and T20 Global calendars overlapping more than ever, this is England’s bid to keep its talent both loyal and fresh.

LIV Golf’s Data Revolution:

LIV Golf’s new three-year deal with Trackman is a masterclass in sports tech integration. Every shot, every swing, captured, modelled, and broadcast in real time using radar-enhanced data streams powered by Google Cloud. The expanded Trackman deployment will allow complete shot analytics across all venues, building on 2025’s pilot involving the Majesticks GC’s interactive global competition. For LIV, which thrives on broadcast differentiation, it’s more than performance data, it’s product value. The move cements the league as a tech-driven entertainment format, potentially reshaping fan consumption habits in golf the way Hawk-Eye did for tennis two decades ago.