This Weeks Key Market Movers
VanEck Video Gaming & eSports ETF $ESPO ( ▼ 0.23% )
$121.36 | +45.4% YTD | +60.0% LTM
ETF soared on blockbuster gaming M&A, sector-wide earnings growth, and surging institutional flows into esports equities.
Juventus Fan Token $JUV.X ( ▲ 0.81% )
€2.74 | +9.3% YTD | +13.2% LTM
Shares up on commercial momentum, improved UEFA revenues, and global brand partnerships.
Fitbit $GOOGL ( ▲ 2.7% )
$246.43 | +30.2% YTD | +48.8% LTM
Growth fueled by device integration, AI fitness expansion, and steady consumer demand for wearables.
Genius Sports $GENI ( ▲ 0.25% )
$11.94 | +38.0% YTD | +62.0% LTM
Jumped on global data partnerships and fan engagement tech.
Zebra Technologies $ZBRA ( ▼ 1.62% )
$295.85 | +23.4% YTD | +31.0% LTM
Strong year powered by record NFL partnerships and broad MotionWorks™ tracking adoption.
Genius Sports and Zebra Technologies are locked in a high-stakes rivalry to provide the essential tracking and analytics backbone for global sports, with Genius outpacing in real-time data rights and AI-powered fan engagement, while Zebra dominates in hardware-driven player tracking for elite leagues
This Weeks Snapshots
Electronic Arts (EA) x Silver Lake / PIF / Affinity Partners
💰 $55 Billion | $210/share
Largest-ever gaming LBO; 25% premium to pre-deal price. EA to go private for the first time in 36 years.
Women’s Sports Growth
📈 Projected $2.5B by 2030 | 4x men’s growth rate
US women’s sports sector more than doubles by decade’s end.
Patriots NFL Stake Sale
🏈 $9B+ franchise valuation | 8% stake sold
8% stake sold, making the Patriots the NFL’s second-most-valuable franchise after the Giants’ $10B+ sale.
NBA Africa
🌍 12 new franchises
The NBA’s Africa League franchise initiative is paired with new arenas and potential cross-continental tournaments.
NFL x Brazil Expansion
🇧🇷Multi-year deal
NFL locks in Brazil games, representing the NFL’s #2 international market with over 36M fans.
Netflix x MLB Live Rights
📺 $225–$250M deal | 2026–2028
Netflix secures rights for the MLB Home Run Derby & Opening Day.