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MLB x Netflix:

Major League Baseball has struck a new three-year domestic broadcast pact that brings together ESPN, NBC, and for the first time, Netflix in a landmark step for the league’s media strategy.

The deal, valued at roughly USD 150 million over its term, is part of MLB’s push to diversify exposure across traditional and streaming outlets while capitalising on shifting audience behaviors.

Netflix’s inclusion marks its boldest foray yet into live sports programming. The streaming giant will carry a package of showcase events each season, beginning with Opening Night on March 25, along with the Home Run Derby and the “Field of Dreams” game in Iowa, a property that blends baseball nostalgia with cinematic storytelling. The Home Run Derby alone drew more than 5 million viewers on ESPN this year, making its addition to Netflix’s portfolio a clear test of mainstream live-event draw.

For Netflix, the USD 50 million-per-year commitment is relatively modest compared with long-term rights deals commanded by major leagues, yet strategically meaningful. The company has dabbled in sports docuseries such as Formula 1: Drive to Survive, Quarterback, and Untold, which have proven to both shape fan sentiment and drive subscriptions. Live games, however, represent a new monetisation layer, one that Netflix executives view as central to strengthening engagement, particularly as competition for subscribers intensifies amid the industry’s ad-tier expansion.

Analysts see this partnership as groundwork for more ambitious bids down the line. If performance metrics for viewership, subscriber retention, and advertising uptake prove favorable, Netflix could emerge as a credible contender when MLB’s larger rights packages, including potential World Series streaming components come up for renewal later this decade.

For MLB, distributing major events across ESPN, NBC, and Netflix extends reach into younger and more digital-first audiences at a time when traditional cable penetration continues to erode.

This collaboration underscores a broader recalibration of sports broadcasting economics. Networks and leagues alike are experimenting with hybrid models that blend linear reach with streaming scalability. With Netflix joining the mix, MLB’s latest move embodies the accelerating convergence between sports entertainment and on-demand ecosystems, where live games are no longer just television staples, but strategic anchors for global digital growth.

Someone just spent $236,000,000 on a painting. Here’s why it matters for your wallet.

The WSJ just reported the highest price ever paid for modern art at auction.

While equities, gold, bitcoin hover near highs, the art market is showing signs of early recovery after one of the longest downturns since the 1990s.

Here’s where it gets interesting→

Each investing environment is unique, but after the dot com crash, contemporary and post-war art grew ~24% a year for a decade, and after 2008, it grew ~11% annually for 12 years.*

Overall, the segment has outpaced the S&P by 15 percent with near-zero correlation from 1995 to 2025.

Now, Masterworks lets you invest in shares of artworks featuring legends like Banksy, Basquiat, and Picasso. Since 2019, investors have deployed $1.25 billion across 500+ artworks.

Masterworks has sold 25 works with net annualized returns like 14.6%, 17.6%, and 17.8%.

Shares can sell quickly, but my subscribers skip the waitlist:

*Per Masterworks data. Investing involves risk. Past performance not indicative of future returns. Important Reg A disclosures: masterworks.com/cd

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