Celsius, the US fitness and energy drink brand, is set to make a major sponsorship move in Formula 1, transitioning from Ferrari to Aston Martin for the 2026 season with a multi-year agreement that includes prominent branding on Aston Martin’s cars and race suits.
This shift follows Celsius’s stint as a key global partner for Ferrari since early 2024, a period marked by Ferrari’s high-profile signing of Lewis Hamilton and an intensified global sports marketing strategy.
